WhatsApp Acquired Most Month to month Lively Consumers in India in 2020: App Annie

WhatsApp emerged as the best app of 2020 in India with most month-to-month energetic customers, in accordance to mobile analytics company App Annie. This could adjust in 2021 as customers are moving away from WhatsApp due to the fact of privacy issues, but in a locked down 2020, WhatsApp took centre stage. The immediate messaging app also outpaced major social apps such as Facebook and Instagram in terms of acquiring users’ focus, with 21.three hrs invested by customers per month on an normal.

Nevertheless, Telegram, which strongly competes towards WhatsApp, led the chart of best breakout social apps in the nation. Telegram has now crossed 500 million month-to-month customers, incorporating 25 million new customers in just 3 days immediately after the WhatsApp controversy started off.

Other apps such as YouTube and MX Player also noticed an improve in time invested in the nation as people today stayed indoors for months due to the coronavirus outbreak.

The information available in the State of Mobile 2021 report by App Annie showed that the normal month-to-month time invested per consumer on WhatsApp in India enhanced 23.87 % in 2020 to 21.three hrs from 17.two hrs. Facebook’s native app also noticed an uptick and it acquired 17.one hrs of normal month-to-month time invested per month in the nation. Similarly, time invested on Truecaller in the nation enhanced to four.six hrs from three.one hrs.

TikTok, which was banned by the government in late June, also noticed an improve in normal time invested in the nation. In accordance to App Annie, the quick-video app noticed 29.27 % improve in normal time invested of ten.six hrs in the nation in 2020 regardless of the nationwide ban.

WhatsApp, Facebook, Truecaller, Facebook Messenger, and Amazon had been the best 5 apps in the nation with most month-to-month energetic customers, the company mentioned.


WhatsApp, Facebook, and Truecaller had been the best 3 apps in India in 2020 with most month-to-month energetic customers
Photograph Credit score: App Annie

The record of major social media apps in terms of month-to-month energetic customers featured Telegram on best, followed by WhatsApp, Instagram, MX TakaTak, and Moj.

Nevertheless, Facebook, WhatsApp, Snack Video, Instagram, and TikTok grew to become the best downloaded apps in the nation, in accordance to the report. Ludo King, Carrom Pool, Hunter Assassin, Free of charge Fire, and Bubble Shooter by Ilyon, on the other hand, came as the best 5 downloaded video games amongst Indian customers.

Formulated by Indian publisher Gametion, Ludo King, also emerged as the best game in the nation, followed by PUBG Mobile, Free of charge Fire, Candy Crush Saga, and Carrom Pool. Titles this kind of as Free of charge Fire, PUBG Mobile, Ludo King, and Phone of Duty: Mobile obtained most of the time invested of Indian customers in 2020.

As the government imposed lockdown, a significant variety of mobile cell phone customers started off switching to video streaming apps. This trend has been noticed in App Annie’s report pretty effectively as the normal month-to-month time invested on YouTube in the nation hit 26.four hrs per month. This was up from 21.four hrs in 2019. Apps such as MX Player, Netflix, and Amazon Prime Video also noticed an improve in time invested in the nation.

MX Player emerged as the major video streaming app in the component of time invested, followed by Netflix, Amazon Prime Video, Airtel Television, and WeTV.

App Annie also observed development in mobile commerce apps in 2020. Specifically, in India, Flipkart obtained the most normal time invested on mobile commerce apps, followed by Amazon, Olx, BigBasket, and Ajio. A single of the motives could be the lockdown that pushed many Indians in the direction of on-line grocery buying.

The lockdown forced due to the pandemic also resulted in the results of on-line schooling apps, with Google Classroom emerged as the most downloaded schooling app in the nation. Vedantu, Guidelines for File Transfer 2020, Doubtnut, and DIKSHA had been the following best downloaded schooling apps in the Indian industry.

We weren’t just utilizing apps for longer — investing on apps also enhanced in 2020, with Tinder, Disney+ Hotstar, Google A single, Truecaller, and Netflix emerged as the major apps attracting revenue from their customers in India. Free of charge Fire, PUBG Mobile, Coin Master, Teen Patti, and Clash of Clans, on the other hand, came as the best buyer shell out video games in the nation.

The report also highlighted that more than 24.27 billion mobile apps had been downloaded from app shops such as Apple’s App Retail outlet and Google Perform in the nation in 2020. This translates to eleven.13 % of the 218 billion app downloads reported globally.

All round buyer shell out on apps in the nation hit $500 million (approximately Rs. three,652 crores). Indian smartphone customers also invested more than 650.66 billion hrs on apps in the 12 months.

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