Thu. Feb 25th, 2021
Kalashnikov Woos Gadget Lovers With Ultima Shotgun That Syncs With Smartphones, Eyes Production in India

Russian arms producer Kalashnikov ideas to begin producing its AK-203 assault rifle in India this yr and needs to appeal to a wider audience with a hi-tech shotgun, chief executive Dmitry Tarasov stated.

Named following the designer of the AK-47 assault rifle that has been made use of for decades in wars close to the globe, Kalashnikov has been trying to find new company and markets following staying hit by US and EU sanctions more than Russia’s annexation of Crimea in 2014.

It is focusing on a 60 percent increase in yearly revenues to additional than RUB 50 billion (approximately Rs. four,900 crores) by 2025, Tarasov advised Reuters in an interview.

Featuring a constructed-in laptop, the Ultima shotgun envisages WiFi and Bluetooth connectivity and can synchronise with intelligent phones. It is meant to woo younger consumers this kind of as gadget lovers.

Also central to Kalashnikov’s development ideas is India, exactly where it aims to create 670,000 AK-203 rifles in the following decade with each other with the Indian defence ministry.

“We are hoping to launch manufacturing of AK-203 rifles at our joint venture in India this yr. I come to feel it is a extended-phrase trend so other examples will stick to quickly,” he stated.

Kalashnikov launched licenced manufacturing of the AK-130 assault rifle in Armenia final yr and Tarasov, 37, stated it needs to deepen cooperation with Latin America, exactly where it has a properly established romance with Venezuela.

“We know that there is an lively demand in that marketplace,” he stated, but declined to deliver more facts.

Hi-tech shotgun

Kalashnikov sells weapons to 27 nations and creates 95 percent of Russia’s tiny arms, but the US sanctions imposed in 2014 banned US entities from carrying out company with Kalashnikov.

The AK-203 is an innovative edition of the AK-47 invented by Soviet soldier Mikhail Kalashnikov following he was wounded through Planet War Two.

The Ultima is an completely new venture for the enterprise in which state conglomerate Rostec has a 25 percent stake plus one particular share. Alan Lushnikov, a former deputy transport minister, owns a 75 percent stake minus one particular share through a company named TKH-Invest.

“With Ultima we want to appeal to new shoppers who are not ordinarily our target audience,” stated Tarasov. “We are focusing on shoppers who want to get some drive or adrenaline. Getting into a semi-game niche could be an selection.”

Unmanned aerial motor vehicles, some of which consider off like a helicopter and fly like a glider carrying video cameras, are also “a really crucial company,” he stated.

Kalashnikov also sees the marketplace in torches, knives and other branded goods as promising.

© Thomson Reuters 2021


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