Fri. Mar 5th, 2021
India Smartphone Market Declined for the First Time in 2020, Xiaomi Led in Q4: IDC

Following many years of development, the smartphone industry in India noticed a decline for the initial time in 2020, marking a 12 months-on-12 months (YoY) decline of one.seven %, in accordance to a report by Global Information Corporation (IDC). The industry exited 2020 (January to December) at 150 million units shipped. The lockdowns, restrictions, and shutdowns imposed due to the COVID-19 outbreak is cited as the principal purpose for the dip by the industry investigate company. In spite of displaying a unfavorable YoY development in 2020, Chinese smartphone maker Xiaomi managed to grab the most industry share in each Q4 2020 and 2020 complete.

“Stay-at-house mandates, remote function, remote schooling, travel restrictions, and manufacturing shutdowns led to a sluggish H1’20 (-26 % YoY decline), specifically impacting 2Q20,” IDC reported on Monday. Nevertheless, in spite of the slow initial half, the Indian smartphone industry did control to recover in the 2nd half when markets steadily started reopening, posting a YoY development of 19 %, as per IDC. Shopper products this kind of as smartphones, notebooks, and tablets specifically noticed a resurgence as far more consumers adapted themselves to remote studying, doing work from house, and at-house enjoyment.

IDC mentioned that 5G smartphone shipments crossed 3 million in 2020 as Chinese OEMs rolled out “aggressively-priced” units during the 12 months, Nevertheless, the adoption price was much less-than-sought after, primarily due to the lack of a right 5G network and higher rates of 5G phones. IDC mentioned that in India, 5G network roll out is anticipated in late 2021 or early 2022.

India’s smartphone industry took a notable dip in 2020
Photograph Credit score: IDC

In terms of industry shares, IDC reported that Xiaomi led the tables with 27 % (twelve million units shipped) in Q4 2020, and the similar share for the entire 12 months (41 million units). The smartphone giant noticed a Q4 YoY development of twelve %, even so its general YoY development in 2020 was -six %. Samsung ranked 2nd, with a Q4 2020 industry share of 17 % (seven.seven million units), but an yearly industry share of twenty % (29.seven million units). Samsung’s general 2020 YoY development was posted at -four %.

Vivo ranked third with 17 % Q4 industry share (seven.six million units), an 18 % yearly share (26.seven million units), and twelve % general YoY development. Realme took the fourth area with twelve % Q4 industry share (five.two million units), eleven % yearly share (19.two million units), and 19 % general development in 2020. Oppo occupied the fifth berth with eleven % Q4 industry share, eleven % yearly share (sixteen.five million units), and one particular % general development in 2020.


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