New Delhi, Aug 29 (PTI) Bengaluru-primarily based edu-tech company ‘Unacademy’ has been roped in the as official spouse for the Indian Premier League for 3 seasons, the BCCI announced on Saturday.
The 13th IPL is scheduled to be held in UAE from September 19 to November ten.
“We are pleased to have Unacademy on board as the ‘Official Partner’ of the Indian Premier League 2020 to 2022,” IPL chairman Brijesh Patel explained in a release on Tuesday.
“IPL is the most-watched cricket league in India and as a homegrown Indian edutech corporation we think that Unacademy can build a massive good influence on the aspirations of the audience viewing, particularly the hundreds of thousands of Indian youth who are trying to find inspiration in their careers.”
Commenting on the association, Karan Shroff, VP – Advertising and marketing, Unacademy, explained: “We are delighted to develop into the Official Spouse of IPL. Unacademy is a large-intensity brand that has disrupted the schooling and mastering industry with innovations and broken geographical barriers for Learners and Educators.
“With this partnership, we will double-down on our efforts to make Unacademy the greatest brand in the client web room in India. We thank the BCCI and IPL for the possibility and appear forward to a lengthy and fruitful partnership.”
The BCCI had earlier announced a fantasy gaming platform Dream11 as this year’s IPL title sponsor, changing Chinese mobile cell phone corporation Vivo.
Dream11 had pipped educational technological innovation firms Unacademy and BYJUs to win the rights for a time period of 4 months and 13 days with a bid of Rs 222 crore.