Friday typically marks the finish of the week and brings a sense of relief to all of us sweating it out all via, but this Friday is joyous for us in the Telugu cluster for one more pretty crucial cause. Nowadays marks a particular day for Zee Cinemalu as it completes four productive many years in its awesome journey. Zee Cinemalu is four many years youthful currently!!!
Launched by the Megastar Chiranjeevi, who unveiled the brand, Zee Cinemalu started its journey on 4th September 2016 with ‘Dil Pai Super Hit’ as its brand tagline and grew to become the 1st film channel to introduce the notion of Globe Tv Premieres in Telugu marketplace, entertaining Telugu Audience with the motion pictures that are near to their heart.
This is a journey of unparalleled enjoyment, of togetherness and shared experiences. Zee Cinemalu is a identify that has grown to come to be synonymous with the finest of Telugu motion pictures on compact display tv.
In the week of FY20, Wk13, Zee Cinemalu scored the highest ever viewership of 351 GRPs in < 75L Urban and 483 GRPs in Hyderabad. This sets a new benchmark in the tv film business as Zee Cinemalu is the only Telugu film channel to have accomplished this feat in the final five many years as per BARC. Zee Cinemalu stood as No.one in Hyderabad in FY 19 & FY twenty. The channel share moved from 14.eight% to 25.three% in the final four many years and in the final six weeks, the share stood at 27.seven%.
With its most current offerings in numerous genres, Zee Cinemalu has effectively occupied a particular area in the hearts of Telugu audience across the state. For the 4th anniversary, Zee Cinemalu raised a state-broad phone on its social media, to all film followers by initiating a campaign, #Itsall4fans inviting them to sketch the picture of their favourite stars.
Anuradha Gudur – Small business Head of Telugu cluster says, “It’s been a pretty journey of becoming in the enterprise of cinema and enjoying a unique ball game altogether. Zee Cinemalu impressive results owes to a mindful combine of information, programming and of program, irrevocable assistance of viewers. Large congratulations to everybody. We are hunting forward to normalcy to celebrate each feat that we accomplished for the duration of these striving occasions.”
Commenting on 4th anniversary, Sai Prakash – Small business Head of Zee Cinemalu says, “Our method of curating information for programming line-up is primarily based on what we think the audience will take pleasure in and enjoy, even though at the exact same time including a combine of business and soothing house- viewing entertainers, that are generating waves in the Telugu enjoyment area. Zee Cinemalu is proud to supply a selection of film genres that appeals to the two the masses as nicely as the niche audiences hunting for a little something unique. We are particularly enthusiastic about finishing nonetheless one more milestone in our journey in the Telugu marketplace. We guarantee the viewers that we will proceed to entertain them with the information that is genuinely Dil Pai Superhit.”